Estée Lauder describes these tools as online complexion services that make it “easier than
ever” to find your perfect base. Foundation Finder asks a few simple questions about your
skin type, concerns and preferred finish to recommend a suitable foundation shade and
formula. Virtual Try On allows you to see Double Wear and Futurist foundations (and
curated looks or lipsticks) on your own face via camera or photo, currently optimised for
mobile. Together with access to Beauty Matchmaker advisors via chat or video, these tools
are said to remove guesswork and make it simpler to choose the right shade, coverage and
finish.
Tags: foundation finder, virtual try-on, shade matching, Beauty Matchmaker