Within “Globe-Getters”, Estée Lauder packages the in-flight skincare guide as part of a
wider jet-set narrative that covers airplane skincare and jet-lag must-haves. This positions
Ready, Jet Set, Glow not as a one-off tip sheet but as a recurring theme for frequent
travellers, linking ANR, UV protection and hydrating creams to a travel-lifestyle storyline.
Tags: Globe-Getters, jet-set routine, jet-lag must-haves